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The Global Theme Park Industry

Salvador Anton Clavé

出版	CABI, 2007
ISBN	18459321029781845932107
URL	http://books.google.com.hk/books?id=UVyDdAjUITQC&hl=&source=gbs_api
EBook	SAMPLE

註釋

"This book provides an understanding of the nature and function of theme parks as spaces of entertainment, with comprehensive analyses of their operation, strategies, finance and marketing. Illustrated throughout by worldwide case studies, empirical data and practical examples, this book will be of interest to students in leisure and tourism management, and to practitioners in the industry, providing a practical guide to the planning and development of theme parks."--Jacket.