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Marketing Capabilities for Strategic Development: What are They?
Karin Tollin
其他書名
An Empirical Analysis of Managers' Perceptions
出版2008
URLhttp://books.google.com.hk/books?id=UYVftwAACAAJ&hl=&source=gbs_api
註釋Paper presented at: Proceedings of the European Marketing Academy Conference in Nantes, France, 27.-30. May