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Google圖書搜尋
Television in the Olympics
Miquel de Moragas Spa
Nancy Kay Rivenburgh
James F. Larson
出版
James F. Larson
, 1995
ISBN
0861965388
9780861965380
URL
http://books.google.com.hk/books?id=U_u73VtZcJIC&hl=&source=gbs_api
EBook
SAMPLE
註釋
The book investigates how television has transformed the Olympic Games from a festival of international athletes into a global media event of unprecedented size and reach. It analyzes three broad aspects of television in the Olympic Games: economic, organizational and technological infrastructures for Olympic television; communicating culture, Olympism and politics in the Opening Ceremony; and the viewing experience.
