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From Assets to Profits
Bruce Berman
其他書名
Competing for IP Value and Return
出版John Wiley & Sons, 2008-12-03
主題Law / Intellectual Property / GeneralBusiness & Economics / General
ISBN04704504959780470450499
URLhttp://books.google.com.hk/books?id=Ubl_L6i-BoMC&hl=&source=gbs_api
EBookSAMPLE
註釋Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.