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Marketing Management: An International Perspective
Dominique TurpinKamran Kashani
其他書名
Case Studies
出版Macmillan Education UK, 1999-06-04
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN033375008X9780333750087
URLhttp://books.google.com.hk/books?id=UhmFQgAACAAJ&hl=&source=gbs_api
註釋Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.
Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.