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International Entrepreneurship
Robert D. Hisrich
其他書名
Starting, Developing, and Managing a Global Venture
出版SAGE Publications, 2015-07-06
主題Business & Economics / GeneralBusiness & Economics / Entrepreneurship
ISBN14833922369781483392233
URLhttp://books.google.com.hk/books?id=Uk8dCAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The fully updated Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.