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Design by Thinking

Ken Cato

出版	Craftsman House, 2000
主題	Art / Graphic ArtsArt / Design / GeneralDesign / GeneralDesign / Graphic Arts / GeneralDesign / Graphic Arts / Advertising
ISBN	00601984359780060198435
URL	http://books.google.com.hk/books?id=Un1QAAAAMAAJ&hl=&source=gbs_api

註釋

To be truly distinctive in a marketplace besieged by mundane corporate identities, creative professionals must constantly challenge themselves to tell the corporate story from a fresh perspective. DESIGN BY THINKING features more than 430 carefully selected examples from Cato partners demonstrating the power of originality. A broad spectrum of design is accompanied by detailed commentary highlighting each project's client, concept, purpose, specs and designer. A stimulating, enlightening book for everyone interested in more effective visual communication.