| 其他書名 | An Integrated Marketing Communications Perspective |
| 出版 | McGraw-Hill Ryerson, Limited, 2005 |
| 主題 | Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / General |
| ISBN | 00709398539780070939851 |
| URL | http://books.google.com.hk/books?id=Ut2wY6DFyIwC&hl=&source=gbs_api |