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E-commerce
Kenneth C. Laudon
Carol Guercio Traver
其他書名
Business, Technology, Society
出版
Pearson Education Limited
, 2018
ISBN
1292251727
9781292251721
URL
http://books.google.com.hk/books?id=UvGatgEACAAJ&hl=&source=gbs_api
註釋
For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to.