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Research Handbook on Major Sporting Events
Harry A. SolbergRasmus K. StormKamilla Swart
出版Edward Elgar Publishing, 2024-01-18
主題Sports & Recreation / Business AspectsSports & Recreation / Cultural & Social AspectsBusiness & Economics / Industries / Park & Recreation ManagementBusiness & Economics / ReferenceReference / General
ISBN18008856529781800885653
URLhttp://books.google.com.hk/books?id=Uw_wEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.