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Global Strategy and Management

Paul N. GooderhamBirgitte GrøgaardKirsten Foss

出版	Edward Elgar Publishing, 2019
主題	Business & Economics / International / General
ISBN	17881148419781788114844
URL	http://books.google.com.hk/books?id=V3iYDwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? How can knowledge be transferred across the MNC? What employment policies are legitimate in a world of differing standards?