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Digital Communication and Media Linguistics
Aleksandra Gnach
Wibke Weber
Martin Engebretsen
Daniel Perrin
出版
Cambridge University Press
, 2022-12-29
主題
Business & Economics / Public Relations
Language Arts & Disciplines / Communication Studies
Language Arts & Disciplines / Journalism
Language Arts & Disciplines / Linguistics / General
Social Science / Media Studies
ISBN
1108490190
9781108490191
URL
http://books.google.com.hk/books?id=V3maEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.