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Himstreet and Baty's Bussiness Communication
LehmanHimstreetCarol LehmanDebbie D. DuFrene
出版Cengage South-Western, 1998
主題Business & Economics / Business Communication / General
ISBN05388752249780538875226
URLhttp://books.google.com.hk/books?id=V5MgPQAACAAJ&hl=&source=gbs_api
註釋A comprehensive business communication textbook which focuses on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication which integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text aims to deliver numerous opportunities to develop critical thinking skills with pedagogy including cases and activities, so that by the end of the course students should not only have developed technical communication skills, but also a framework for evaluating and delivering communications within a complex business environment.