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Advertising Principles and Practice
Gupta Ruchi
出版S. Chand Publishing, 2012
主題Business & Economics / Marketing / General
ISBN812194001X9788121940016
URLhttp://books.google.com.hk/books?id=VDJlDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary