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The Lost-Trade System
Jesper Thorlund
出版Strategic Book Publishing, 2008-09
主題Business & Economics / Business EthicsBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / ResearchBusiness & Economics / Knowledge CapitalBusiness & Economics / Personal SuccessEducation / Decision-Making & Problem Solving
ISBN16069326329781606932636
URLhttp://books.google.com.hk/books?id=VETvQjKBJ_QC&hl=&source=gbs_api
EBookSAMPLE
註釋Are you losing your most valuable asset your customers? This is just one of eight important questions that The Lost-Trade System answers. Lost trades mean lost business and you cannot examine and manage what you cannot see or measure. Taking this point further, the author contends that a business doesnt really know its market if it doesnt know its lost trades. This innovative book brings you truly new insights into Business Intelligence, which provides information to improve decision-making. The Lost-Trade System is more than a technical solution that allows a sales organization to capture the data regarding its lost business. It is a set of analytical tools and a framework that creates information out of this data, and a methodology that allows business users to create knowledge out of this information, allowing them to take appropriate and informed action to create value via improved business processes.