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International Business Organization
Malcolm Chapman
其他書名
Subsidiary Management, Entry Strategies and Emerging Markets
出版
Springer
, 1999-07-09
主題
Business & Economics / International / General
Business & Economics / Marketing / General
Business & Economics / Strategic Planning
Business & Economics / Management
Business & Economics / General
Business & Economics / Sales & Selling / General
Business & Economics / Organizational Behavior
ISBN
0230377858
9780230377851
URL
http://books.google.com.hk/books?id=VEiBDAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.
