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Applying Sun Tzu's Art of War in Selling
Khoo Kheng-Hor
出版
Pelanduk Publications Malaysia Sdn Bhd
, 2002
主題
Business & Economics / Sales & Selling / General
Business & Economics / Industrial Management
ISBN
9679788091
9789679788099
URL
http://books.google.com.hk/books?id=VGzBAAAACAAJ&hl=&source=gbs_api
註釋
Recognized as the oldest extant military treatise in the world, Sun Tzu's Art of War has been studied by political leaders, military strategists, and business executives of all nations. It is chock full of practical tips on how ancient generals would win battles, strategies applicable to today's political and business environment. Drawing inspiration from Sun Tzu's tested strategies and applying them to various aspects of business and management, Khoo Kheng Hor has managed to translate a complicated ancient treatise into vibrant prose. Surviving and thriving in the cut-and-thrust of today's competitive and often combative workplace will be made much easier with this useful series.