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Trademark Law
Adam Brookman
出版Wolters Kluwer, 2014-06-13
主題Law / Intellectual Property / TrademarkLaw / Reference
ISBN14548486939781454848691
URLhttp://books.google.com.hk/books?id=VHc_BAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more