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New Dimensions in Investor Relations
Bruce W. MarcusSherwood Lee Wallace
其他書名
Competing for Capital in the 21st Century
出版John Wiley & Sons, 1997-11-03
主題Business & Economics / Finance / GeneralBusiness & Economics / Accounting / GeneralBusiness & Economics / General
ISBN04711415349780471141532
URLhttp://books.google.com.hk/books?id=VJQ7EAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The acknowledged bible on investor relations

Investor relations is an essential facet of any publicly tradedcompany, inevitably affecting its stock price, investments, andliquidity. Maximizing Your Investor Relations provides practicalguidance needed to master this complex undertaking and advocatepersuasively on your company's behalf to achieve greaterrecognition and value. Comprehensive and thoughtful, it focuses oncontrolling the day-to-day mechanics of investor relations to moreeffectively compete for capital.