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Rover Reborn
Andrew Lorenz
其他書名
The Road to BMW
出版MBI Distribution Services/Quayside Distribution, 1999-02
主題Transportation / Automotive / General
ISBN19014322899781901432282
URLhttp://books.google.com.hk/books?id=VNVTkgEACAAJ&hl=&source=gbs_api
註釋The full story behind Rover's long struggle to crawl out from under the auspices of British Leyland and transform itself into a company promising enough to be taken over by BMW. Retold in detail are the negotiations that led up to the deal and the final announcement that took the automotive world by total surprise. Based on the author's interviews with the principal players, this account is a dramatic tale of a motoring legend's rebirth, and a vivid demonstration of the art of the deal.