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Making Strategy - Banking Business
Andreas Keller
Andreas Konstantinidis
Daniel Peyer
出版
GRIN Verlag
, 2011
主題
Business & Economics / Marketing / General
ISBN
3656005079
9783656005070
URL
http://books.google.com.hk/books?id=VQi3wAEACAAJ&hl=&source=gbs_api
註釋
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1, University of Strathclyde, language: English, abstract: This paper evaluates the strategic benefits for a start-up business operation active in the foreign-exchange trading market, Swiss Forex AG1. The possible direct impact of strategy making on business performance is assessed, using inputs drawn from group work experience and critical evaluation. The team for the group work consisted of the following members: Andreas Keller Alexander Konstantinidis Daniel Peyer Martin Schnider Eva Schreiber
