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Digital Play
Stephen Kline
Nick Dyer-Witheford
Greig De Peuter
其他書名
The Interaction of Technology, Culture, and Marketing
出版
McGill-Queen's Press - MQUP
, 2003
主題
Games & Activities / Video & Mobile
Social Science / General
Technology & Engineering / General
Technology & Engineering / Telecommunications
Technology & Engineering / Television & Video
Technology & Engineering / Social Aspects
ISBN
0773525432
9780773525436
URL
http://books.google.com.hk/books?id=VRJoRICMbzYC&hl=&source=gbs_api
EBook
SAMPLE
註釋
In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries. -- publisher description.