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Market Segmentation in the 21st Century
Greg Martin Allenby
Howard Jay Klein
John P. Wanous
Neeraj Arora
Arnon Elaine Reichers
Michael J. Hudy
Natasha A. Weaver
Neeli Bendapudi
Sha Yang
James Lee Ginter
James T. Austin
Robert E. Burnkrant
Leslie M. Fine
Robert P. Leone
Mark Stiving
Hanumantha Rao Unnava
其他書名
Discrete Solutions to Continuous Problems
出版
Max M. Fisher College of Business, Ohio State University
, 1998
URL
http://books.google.com.hk/books?id=VUNLAQAAMAAJ&hl=&source=gbs_api