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Hello, I'm Your Customer

出版	BIG IDEAS Visual Merchandising Incorporated, 2023-05-15
主題	Business & Economics / General
ISBN	9798988279600
URL	http://books.google.com.hk/books?id=VWjfzwEACAAJ&hl=&source=gbs_api

註釋Due to Covid-19, retail customers and target groups are no longer as they used to be. Far-reaching transformations, as previously seen with digitization and globalization, have been rapidly accelerated. How do today's customers tick? What do they like? What bothers them? Only if you truly know your customers can you make informed predictions about what will amaze them. This knowledge determines whether a brand remains relevant and successful in the future.Matthias Spanke provides a clear picture of the most important target groups from baby boomers to Generation Alpha. This information is based on current demographic, socio-economic, and psychographic characteristics and purchasing behavior. He presents current strategies such as gender fluid, curated product ranges, cause-related marketing, and beauty-to-go to ensure success in brick-and-mortar retail.?5 generations of customers?20 strategies for success in brick-and-mortar retail?60 best practice examples from around the world?Numerous color photos