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Key Concepts in Public Relations
Sandra Cain
出版Bloomsbury Publishing, 2009-04-30
主題Study Aids / Study & Test-Taking Skills
ISBN13503148629781350314863
URLhttp://books.google.com.hk/books?id=V_NGEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.