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An Investigation of the Relationship Between Television Broadcasting and Game Attendance
Chad D. McEvoy
Alan L. Morse
出版
SSRN
, 2014
URL
http://books.google.com.hk/books?id=V_nfzwEACAAJ&hl=&source=gbs_api
註釋
This study investigated the relationship between whether a major conference NCAA Division I men's college basketball game was televised and game attendance during the 2003-04 and 2004-05 seasons. Multiple regression analysis was used to examine this relationship while controlling for 19 other potentially confounding variables. A significant regression model was created (F=111.586, p
