登入選單
返回Google圖書搜尋
Marketing Communications
P. R. Smith
其他書名
An Integrated Approach
出版Kogan Page, 1993
主題Business & Economics / Business Communication / GeneralBusiness & Economics / Marketing / General
ISBN07494077519780749407759
URLhttp://books.google.com.hk/books?id=VacrAQAAMAAJ&hl=&source=gbs_api
註釋One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing professional.