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How to Become a Marketing Superstar

其他書名	Unexpected Rules that Ring the Cash Register
出版	Hachette UK, 2003-05-21
主題	Business & Economics / Marketing / GeneralSelf-Help / Personal Growth / Success
ISBN	14013979729781401397975
URL	http://books.google.com.hk/books?id=VcSLAwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:

Make a big splash, instead of a lot of little ripples
Always have a pipeline to the president
Own a market, not a mill
The long and short definitions of marketing

There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.