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出版South-Western Cengage Learning, 2013
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN12850926009781285092607
URLhttp://books.google.com.hk/books?id=VdO1NAEACAAJ&hl=&source=gbs_api
註釋Perfect for students of all backgrounds and interest levels, Hult, Pride and Ferrell's MARKETING 2014, International Edition, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing.