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Inside City Tourism
John Heeley
其他書名
A European Perspective
出版Channel View Publications, 2011
主題Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN18454117069781845411701
URLhttp://books.google.com.hk/books?id=VgDPBQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice. New and original case materials are used to exemplify mainstream approaches to city marketing, identify recurrent problems and opportunities, and exemplify best practice.