登入
選單
返回
Google圖書搜尋
Looseleaf for Marketing: The Core
Steven W. Hartley
Roger A. Kerin
出版
McGraw-Hill Education
, 2019-01-29
主題
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
1260088863
9781260088861
URL
http://books.google.com.hk/books?id=Vi_ivQEACAAJ&hl=&source=gbs_api
註釋
Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.