登入選單
返回Google圖書搜尋
Building Customer-based Brand Equity
Kevin Lane KellerKlaus WertenbrochLerzan Aksoy
其他書名
A Blueprint for Creating Strong Brands
出版Marketing Science Institute, 2001
URLhttp://books.google.com.hk/books?id=VkvTugEACAAJ&hl=&source=gbs_api