登入選單

返回Google圖書搜尋

Marketing

Warren J. KeeganSandra Ernst MoriartyThomas R. Duncan

出版	Prentice Hall, 1992
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	01371971799780137197170
URL	http://books.google.com.hk/books?id=VokXAQAAMAAJ&hl=&source=gbs_api

註釋

Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.