登入選單
返回Google圖書搜尋
The Dynamics of Persuasion
Richard M. Perloff
其他書名
Communication and Attitudes in the 21st Century
出版Routledge, 2020-07
主題Language Arts & Disciplines / Communication StudiesPsychology / GeneralPsychology / Social PsychologySelf-Help / Motivational & InspirationalSocial Science / Media Studies
ISBN04291969549780429196959
URLhttp://books.google.com.hk/books?id=VpWRzQEACAAJ&hl=&source=gbs_api
註釋"Now in its seventh edition, The Dynamics of Persuasion continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication's approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. Complimented by online resources for both instructors and students, The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students to grasp the key concepts and practices of persuasive communication today"--