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出版Royal Commission on Newspapers, 1981
主題Language Arts & Disciplines / JournalismLanguage Arts & Disciplines / Publishers & Publishing Industry
ISBN06601106019780660110608
URLhttp://books.google.com.hk/books?id=VsZAAQAAIAAJ&hl=&source=gbs_api
註釋"The newspaper is a split personality, one side journalistic, the other side advertising. But the philosophy which integrates the newspaper is the idea that the market provides the foundation on which both sides of the papers stand." That observation by Eugene Hallman in the opening chapter of this volume appropriately sums up its theme. It looks at the newspaper publishing industry from a variety of aspects: the publisher's philosophy; the economics of the industry; leadership patterns and management processes employed on a cross-section of Canadian dailies; and finally the perception of the advertisers who provide the bulk of newspaper content and revenue.