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Milestones in Mass Communication Research
Shearon LoweryMelvin Lawrence DeFleur
其他書名
Media Effects
出版Longman Publishers USA, 1995
主題History / Social HistoryLanguage Arts & Disciplines / Communication StudiesSocial Science / Media Studies
ISBN08013143729780801314377
URLhttp://books.google.com.hk/books?id=VvLwAAAAMAAJ&hl=&source=gbs_api
註釋Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.