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EBOOK Marketing
Dhruv Grewal
Michael Levy
Shane Mathews
Paul Harrigan
Tania Bucic
Foula Kopanidis
出版
McGraw-Hill Education
, 2020-11-13
主題
Business & Economics / Marketing / General
Business & Economics / General
ISBN
1760423912
9781760423919
URL
http://books.google.com.hk/books?id=VwkNEAAAQBAJ&hl=&source=gbs_api
註釋
Marketing
3e brings marketing fundamentals in line with new marketing realities.
The third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships.
Exploring both fundamental concepts and new marketing strategies and tactics, Grewal’s Marketing continues to evolve as the marketing function does. Covering topics like social media, marketing analytics and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing.
Every chapter is packed with up-to-date vignettes, case studies and example boxes that both illustrate and complement the theory with real, recognisable businesses and people.