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The Impact of Social Media on Knowledge Management

出版	SSRN, 2022
URL	http://books.google.com.hk/books?id=W4rhzwEACAAJ&hl=&source=gbs_api

註釋Knowledge is one of the most important company resources. Good knowledge management can lead to a significant and more sustainable competitive advantage for a company. The aim of this paper is to analyze the impact of social media on knowledge management based on the review of previous studies. Social media have impacted knowledge management such as disruptive innovation. They have introduced a completely new dimension into all its stages -acquisition, organization, transfer and application of knowledge. Social media have also opened completely new knowledge sources for companies, expanded the possibilities of knowledge storage, knowledge retrieval, and knowledge classification by using the social or collaborative tagging system; they have switched from the top-down approach to knowledge management to the bottom-up approach, and they have enabled the “everybody to everybody” communication. They have also made communication easier between different departments, hierarchical levels, and geographic regions, which has a great impact on team collaboration and performance. Together with explicit knowledge, which is rather easy to store and share, social media have also improved the management of tacit knowledge, which is of quintessential importance in contemporary business models. Furthermore, social media have significantly impacted customer knowledge management, as a sub-area of knowledge management, because they made it possible for a company to fully approach their consumers and to establish direct communication with them.