This book is about one man's journey towards becoming a social media influencer. It is narrated in the context of the 2022 Philippine National Election, where he shared some interesting insights about the campaign, as he gets more engaged in the various social media platforms.

He also shares stories about his family, and close-to-the-heart moments and issues in his life, and in the process, gives readers ideas on how to make posts viral.

This combination of personal storytelling and sharing of lessons learned in growing his social media influence makes for one interesting reading. As you read through the book, you can almost feel that it truly comes from the heart.