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Best-Worst Scaling
Jordan J. Louviere
Terry N. Flynn
A. A. J. Marley
其他書名
Theory, Methods and Applications
出版
Cambridge University Press
, 2015-09-23
主題
Business & Economics / Econometrics
Business & Economics / Statistics
Business & Economics / Economics / General
Mathematics / Probability & Statistics / General
Social Science / Methodology
ISBN
1107043158
9781107043152
URL
http://books.google.com.hk/books?id=W9uCCgAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied.