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Essentials of Contemporary Management
Gareth R. Jones
Jennifer M. George
出版
McGraw-Hill Higher Education
, 2008-04
主題
Business & Economics / Management
ISBN
0071284052
9780071284059
URL
http://books.google.com.hk/books?id=WFZmPwAACAAJ&hl=&source=gbs_api
註釋
This volume provides students with the most current and up-to-date account of the changes taking place in the world of business management. The fast-changing domestic and global environment continues to pressure organizations and their managers to find new and improved ways to respond in order to maintain and increase their performance. The tasks that managers must perform efficiently and effectively have become more complex and challenging than ever before. Presents the traditional focus on management as planning, leading, organizing, and controlling, but also sets out to present management in a way that makes its relevance obvious even to students who might lack exposure to a "real-life" management context. Students will learn to appreciate the challenges managers face and how, as future managers, they can successfully meet them.