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Deadly Persuasion
Jean Kilbourne
其他書名
Why Women and Girls Must Fight the Addictive Power of Advertising
出版Free Press, 1999
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / ResearchCurrent Events / Mass MediaSocial Science / Women's StudiesSocial Science / Media Studies
ISBN06848659989780684865997
URLhttp://books.google.com.hk/books?id=WQqSAAAAIAAJ&hl=&source=gbs_api
註釋This frightening expos reveals how advertisers use what they know about consumers' inner desires and dreams to make sure they develop an addictive relationship to their products. Illustrations.