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Motoring the Future
Engelbert Wimmer
其他書名
VW and Toyota Vying for Pole Position
出版
Springer
, 2011-11-30
主題
Business & Economics / International / General
Business & Economics / Production & Operations Management
Business & Economics / Management
Business & Economics / Marketing / Research
Technology & Engineering / General
Business & Economics / General
Business & Economics / Strategic Planning
Technology & Engineering / Engineering (General)
Business & Economics / Research & Development
ISBN
0230307817
9780230307810
URL
http://books.google.com.hk/books?id=WRPNsM8rFocC&hl=&source=gbs_api
EBook
SAMPLE
註釋
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
