登入選單
返回Google圖書搜尋
其他書名
Reception and Responsibility
出版Wadsworth/Cengage Learning, 2010
ISBN04958001209780495800125
URLhttp://books.google.com.hk/books?id=WTlNPgAACAAJ&hl=&source=gbs_api
註釋PERSUASION: RECEPTION AND RESPONSIBILITY, International Edition, examines various aspects of popular cultureùpolitics, mass media, advertising, and the Internetùas they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.