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Influential Peers! Consumer behavior and complex business relationships in food supply chain networks
Christoph Wiedenroth
出版
Cuvillier Verlag
, 2024-01-25
ISBN
3736969465
9783736969469
URL
http://books.google.com.hk/books?id=WUfxEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions.