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Impact of Corporate Social Responsibility on OTC Medicines Consumers

Vasja RoblekAndrej Bertoncelj

出版	SSRN, 2014
URL	http://books.google.com.hk/books?id=WZTbzwEACAAJ&hl=&source=gbs_api

註釋

In the article we focus on the impact of corporate social responsibility of pharmaceutical companies on buyers of OTC drugs on social media websites. To determine whether consumer trust acted as a mediator between safety and information and virtual brand loyalty, we performed mediation analysis with structural equation modelling. In order to prove the mediating influence of consumer trust on consumer satisfaction with safety and information through social media and virtual brand loyalty, we analysed three models.