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Design Management
Kathryn Best
其他書名
Managing Design Strategy, Process and Implementation
出版Bloomsbury Publishing, 2015-07-23
主題Design / GeneralDesign / Graphic Arts / Commercial & CorporateDesign / Graphic Arts / General
ISBN14742603739781474260374
URLhttp://books.google.com.hk/books?id=WaA1CgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.