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Inside the Fashion Business

出版	Merrill, 1997
主題	Business & Economics / Industries / RetailingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Industries / GeneralBusiness & Economics / Industries / ManufacturingBusiness & Economics / Industries / Fashion & Textile IndustryDesign / Fashion & AccessoriesJuvenile Nonfiction / Technology / General
ISBN	01323814869780132381482
URL	http://books.google.com.hk/books?id=WabxAAAAMAAJ&hl=&source=gbs_api

註釋This long-time best seller is the most comprehensive fashion industry textbook available today. * NEW - Provides a new introductory chapter focusing on major trends transforming every segment of the industry, from manufacturing to retailing. * NEW - Introduces a new chapter on the consumer, covering consumers impact on the fashion industry, changing consumer demographics and new approaches to serve todays consumer. * NEW - Examines how technology has transformed every facet of the industry, from product development to delivery. * NEW - Emphasizes globalization of the industry for manufacturers and marketers. * NEW - Provides completely revised resource listings, including national and international trade associations, publications and literary sources. * NEW - Increased efforts to include gender, ethnic, and global diversity in discussion, examples, and figures. * NEW - Integrates new examples throughout the text. * Examines the various segments of the fashion industry within the unifying context of the total fashion pipeline, revealing both the individual functions and interrelationships between segments. * Emphasizes the industry from a bottom-line business perspective, highlight