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Understanding Persuasion

Raymond Samuel RossMark G. Ross

出版	Prentice-Hall, 1981
主題	Language Arts & Disciplines / RhetoricPsychology / General
ISBN	01393648469780139364846
URL	http://books.google.com.hk/books?id=WaqYAAAACAAJ&hl=&source=gbs_api

註釋

Introductory in nature and approach, Understanding Persuasion maintains a balanced coverage from beginning to end, focusing on current changes and issues, while skillfully redefining and reevaluating "classic" subjects--attitudes, credibility, consistency theory, message organization, audience analysis, and more.