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其他書名
New Directions in Media Effects Research
出版SAGE Publications, 1990
主題Computers / Design, Graphics & Media / Graphics ToolsLanguage Arts & Disciplines / Communication StudiesSocial Science / Media Studies
ISBN08039329529780803932951
URLhttp://books.google.com.hk/books?id=Wde2AAAAIAAJ&hl=&source=gbs_api
註釋Cultivation analysis is an active, ongoing and influential research tradition, designed to assess the contributions of television viewing to people's conceptions of social reality. It attempts to determine the extent to which people who watch greater amounts of television hold different conceptions of social reality from those who watch less. It is concerned with cumulative correlates and consequences of television exposure rather than short-term responses to or individual interpretations of television contents. It focuses on the implications of accumulated exposure to television's most general, insidious, and inescapable images and values. This unique volume brings together some of the most recent developments in the conceptual, methodolog